- The cannabis investing market, and private company markets, in particular, are populated by entrepreneurs and investors who have a very high tolerance for risk.
- Cannabis investors view their investments in the context of putting their capital at risk at the outset of an investment, compared to the potential to create a return in the future.
- As you can see, opening up any discussion around risk can take the investor down a seemingly endless path of exploration and identification of market and company specific risk.
- This includes consolidation trends, competition, international market trends, customer buying trends and sector maturity.
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