Part I: U.S. Hemp-CBD and CPG Industries Forecast 2020 – CStore Decisions

  • Still, CSD asked Rich Maturo, vice president for cannabis practice, one of the most knowledgeable experts working with the folks at Neilsen, an organization known for having its finger on the pulse of consumer trends and markets.
  • As cannabis-curious consumers and companies wait for additional guidelines from federal regulators, Nielsen believes that brands, marketers and consumers will have a big appetite for data and information about cannabis in 2020, giving us a peek into what a cannabis-rich consumer packaged goods (CPG) landscape could look like.
  • The next decade for the hemp-based CBD market has the potential to be a game changer for the traditional CPG and retail industry.
  • These developments will play out as federal regulators align on the legality and safety of hemp-based CBD consumer products.

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