Everything You Need to Know About the Booming, Murky CBD Economy

  • They include one of Standard Dose’s investors, LB Equity, which in February of 2019 raised a $50 million fund to invest in CBD beauty brands.
  • Gotham Green Partners, another cannabis-friendly investor, backed Cannuka, maker of products infused with a mixture of CBD and manuka honey from New Zealand, and Lord Jones, the first CBD brand stocked at Sephora.
  • CBD products are an increasingly common sight in mainstream department stores like Nordstrom and Neiman Marcus, and beauty retailers Ulta and Sephora have gone
  • CBD’s appeal to investors and retailers is obvious; cannabis, newly destigmatised, is hot right now
  • There are some signs the trend may already have peaked: shares in companies that sell legal cannabis and related products plunged last year, and Google searches for CBD have tailed off from their peak in the middle of 2019.

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